Website Development for MARVI - Ukrainian CRM System specifically developed for ophthalmology clinics and optical salons. With a minimalistic design and modern animations, our goal was to enhance the system's sales potential. The project was created by me as part of the BRAB digital agency team.

The site structure was meticulously crafted by our skilled SEO department. We opted for a light version of the design, accentuating it with a vibrant crimson color that resonates with the brand identity. Our branding department carefully selected the primary color palette and fonts, which served as the foundation for the overall site design. To add diversity, brightness, and expressiveness, I incorporated additional vibrant colors that complemented the chosen accent color. Also, the branding department developed a charismatic brand character named Marvi the Dog, who was brought to life through captivating animations integrated into the site design.

At the project's inception, I created a comprehensive UI kit encompassing all necessary interface elements, complete with various states such as hover, click, unavailable, etc. Furthermore, I meticulously designed all essential pages and pop-ups in accordance with the site's structure. To ensure a seamless user experience across different devices, we developed adaptive versions of the site optimized for tablets and mobile phones.

In addition to standard interaction animations, I used After Effects to create intricate animations that further enriched the user experience. These animations were converted to JSON format for optimal site performance and optimization.

Following the design development phase, the project transitioned to the capable hands of our development department, who skillfully brought the vision to fruition. Throughout every stage of development, open and effective communication was fostered among all team members involved, culminating in an outstanding final result.

We are thrilled to have contributed to the development of MARVI's website, bringing together innovative design, seamless functionality, and captivating animations. Discover the power of our creation and elevate your ophthalmology clinic or optical salon with the MARVI CRM system.

‍